What is this guide for?

This Guide will assist you through the process of setting up your WeChat Overseas Service Account.


Useful Pointer


WeChat is known as Weixin in China. You will use the domain https://mp.weixin.qq.com/ for most of your WeChat platform interactions.


What type of WeChat Account does Viva City suggest setting up?

For most overseas businesses, we advise setting up a Service Account. After you have set up the Service account, you can create a Mini Program account from your WeChat dashboard. Even if you do not intend to make use of the Service Account, it is a faster and cheaper way of setting up your WeChat Mini Program account.


How much is it going to cost me?


$99 (annually) - Paid directly to WeChat


*Price as of 12/04/21


WeChat Business Account Application Guide


There are 2 main parts of the application process:


Step 1: Register an account on https://mp.weixin.qq.com/
Step 2: Complete the registration form 


Note: You will need the following documents to support the Registration application:


  1. Business Registration Certificate or Commercial License


This is typically the certificate issued to the company on incorporation 

I.e. Certificate of Incorporation from Company House in the U:


  1. Official Application Letter 

    This can be downloaded, please see in the doc 'REGISTRATION AND VERIFICATION APPLICATION FORM'.

Once completed, it should be stamped.


  1. Operator mobile phone statement (at least 3 months)

includes: mobile users name, phone number & payment record from the last three months


  1. Contact person ID 

This can include ID card, passport or driver’s license. 

Require ID’s front & back


  1. Company office telephone statement (optional)

Includes: company name, phone number and payment record from the last three months


  1. Other certification material (optional)

The supporting document: 

  1. trademark registration material or the letter of trademark authorisation (if the trademark is contained in the account)

  2. tax registration duplication (for the use of invoice)

  3. business bank account opening license (for the use of invoice) 


Please note:

  • When uploading documents use JPEG files only (PDF not accepted). Should you require to convert a PDF file to a JPEG file please click here to view

  • Should you require to merge numerous JPEG files onto one document when uploading - please click here to view










  1. Registration 



  1. Open the link: https://mp.weixin.qq.com/ and switch the language option to English.
    (The default language is Chinese.)

    To tell that you are browsing the English language version, check the URL. It should be this: https://mp.weixin.qq.com/?lang=en_US


  2. Click the 'Register now' button highlighted in Red below:





  1. Select the account type - 'Service Account' 



** You may receive this notice below. If you do, please click on 'Select and continue'. Otherwise, move to the next step.


  1. Complete the basic information on the page. Enter the relevant email & click 'send code' to receive the verification code. 


  1. You will see a pop-up page. Enter the code (you should have received) on the screen and click ‘Enter CAPTCHA to send verification email’ button to continue. You should then receive an email with a 6-digit verification code. 



  1. Enter the code in the ‘Email verification code’ box. Create password & check to agree the WeChat Official Account Platform Service Account. Click Register.





  1. It will then bring you to the next page - Select Type. Choose the region by typing in the country name.








  1. Registration Info


  1. Fill up the required information on the next page as shown. You will need to enter your mobile number to get a verification code via SMS. Enter the code, complete the form & click ‘Continue’.


  1. There is a warning message pop. Click the ‘Confirm’ to proceed to next step.





  1. It will then bring you to next screen - Official account info page.

    Please enter the Account Name that will appear on the WeChat profile screen page. Enter the information on the Features column and select your Operating areas.

    Select Done. 

  1. You will receive a tip. Click on the green button to continue. 


  1. You should now see the the following page as shown below. The page is in Chinese, outlining the list of third party companies that WeChat uses for account verification. An email will be sent to notify you which company has been chosen to do the verification and checking. 


Click the green 'Enable' button. 


  1. The page show you the list of required documents and certificates required for submission (please refer to the list on the first page). A more detailed requirement will be shown in the next steps.


You will need to select the organisation type according from the drop down menu, under section number 3 and click the green button (meaning 'I understand, start application').


Drop down menu translation:

  1. 企业法人 - Corporate

  2. 企业媒体 - Corporate media

  3. Government

  4. 非营利组织 (慈善机构) - Non-profit organisation

  5. 民办非企业 - Private non enterprise

  6. 营利组织 - Profit organisation

  7. 社会团体 - Social groups

  8. 事业单位媒体 - Business unit media

  9. Public Service

  10. 个体工商户 - Individual industrial and commercial household




  1. You should now see the Terms of Service page, check the box and click 'Next' to continue. 




  1. On the next page, please complete all required information as requested. 







  1. You will be required to upload documents towards the bottom of the page. There are descriptions and explanation for each required documents.


  1. Click ‘Next’ after completion. You will be on name confirmation page as below; select the naming method to your preference and click ‘Next’ and 'Confirm’ on the pop-up page.


  1. Select the invoice type on the next page. 'Save' and 'Next'.



  1. The last page includes fee payment; you will see the relevant information with onscreen instructions to complete the payment. 


Click 'Confirm' to process payment. 


  1. To view the order you placed (application & fees), you can select ‘Check purchase order’.