Step 1: Log in to Ad.Weibo.com 微博粉丝通
Viva City Weibo Ad Page https://ad.weibo.com/ad/index/manage?customer_id=5958149934
Step 2: Create a new Ad 新建广告系列
- Select ad type
- promote brand awareness 推广品牌活动
- promote content and engagement 推广内容
- Audience profiling 定向投放
- Target specific UK accounts’ followers e.g. @Redscarf @DealmoonUK
- Set up budget 设置预算
- Minimum 5rmb/1000 impressions
Step 3: Create Content 广告创意
- Ad Format:大Card – 图文
- Fill in promotion details
- Add 592*296 pixel Card
- Add title and descriptions
- Select card button type 无/参与/下载
- Add MP Name
- Add MP ID
- Add MP Path
- Upload MP landing page screenshot
- Select Qualification
- Submit
Showcase:
