What is WeChat Mini Program URL?

WeChat can offer URL link that will allow customers to open the Wechat Mini Program from a website, email, SMS and any other communication channels to have a better seamless customer experience.


Limitation:

Tencent is offering URL, which can be used for temporary marketing links or transaction link (less than 30 days) with no limit or permanent links for more than 30 days with a limit of 100k different links for each mini-program. 


There's a limit of up to 500k of both temporary and permanent links that can be generated per day. 


Suggestion on using the URL:

  1. Offer a button "打开【BRAND Name】小程序" that has the link to the URL for the customer who has the Chinese language on their browser and on mobile phone. The Chinese title means "open [brand name]'s mini-program"


Steps:

  1. Login to "Admin Portal" with your login information.
  2. Navigate to "App Editor", under the Profile menu on the top right corner of the application. 
  3. Click the "Edit" button of the relevant mini program.
  4. Then click on the "Wechat Integration" option as per the image below. 
  5. On this Wechat Integration page, please click on the Generate URL button. You will be able to see the output of the URL that you can copy and use it on a website, or email or SMS.
  6. Once you have done this, you can always revisit the same page to copy the URL.