WeCom: A Powerful Tool for Business Communication in China
If you are doing business in China, you may have heard of WeCom, also known as WeChat for Company or Enterprise WeChat. It is a separate app from the popular personal WeChat app, and it is designed to facilitate professional communication and collaboration among employees, partners and customers.
WeCom is free to use for hosting up to 2000 customers and supporting up to 100 employees. You need to verify the account with your business license to offer the authenticity of the account and with the increased quota of 100 employees.
WeCom has many features that can help you manage your business more efficiently, such as:
- Group chats and video calls with up to 200 participants
- File sharing and cloud storage
- Calendar and task management
- Approval workflows and e-signatures
- Mini programs and third-party integrations
- Customer relationship management (CRM) and marketing tools
Viva City mini program offers 2 ways to integrate with WeCom. Both are offering different pros and cons in terms of the usage or the management of the contacts. The following are the two integration methods:
- QR code: Share a QR Code with the users after the submission of the enquiries. The users can scan the QR code to start a chat with you on WeCom. This way, you can add them as contacts and follow up with them later. The following is an example flow for the QR code
- Customer service live chat: The user can be brought to the live chat after submitting the enquiries. The internal team can receive the submitted information and verify it with the customer through live chat. This way, you can provide immediate assistance and answer any questions they may have.
Comparison between WeCom QR code and WeCom Customer Service Live Chat
| QR Code | Customer Service Live Chat | |
|---|---|---|
| The Agents need to verify their real name | Yes | No |
| Chat Bot to respond based on keywords or knowledge base information | No | Yes |
| Seamless process flow | No | Yes |
| Maximum 48 hours window to communicate with the customers after the 1st message from the users | No | Yes |
| Auto-add the customer as a contact | Yes | No |
| Possible not getting users to scan | Yes | No |
| Agent's availability and working hours auto-respond message | No | Yes |
| Welcome Message for the new customers | Yes | Yes |
As you can see, each method has its own advantages and disadvantages, depending on your business needs and preferences. You can choose the one that suits you best or use both for different scenarios.
To know more about WeCom or any help with the WeCom verifications and rules, please click the link to read it from the official website. We hope this blog post has given you some insights into how WeCom and Viva City can help you grow your business in China. If you have any questions or feedback, please feel free to contact us anytime.