If you intend to create the building description content in Mandarin yourself, this guide is tailored to assist you. 


The building description is among the first things students encounter when they visit a building's page on MP. Therefore, it is crucial to craft an appealing building description to entice students to inquire further.  


The initial 100-190 words, roughly two paragraphs, carry the utmost significance, as subsequent content will only be accessed if the user opts to expand and view it. 

Here is the guide outlining what should be incorporated into the initial two paragraphs: 

  • Emphasize the proximity to key locations, such as the city center or universities. 
  • Highlight the location's advantages, including nearby supermarkets, shopping malls, restaurants, and transportation options. 
  • Prioritize the key USPs that are most valued by Chinese students. These may encompass building amenities such as social spaces and complimentary gyms, the inclusion of washing machines within flats, engaging social events, and various room types.  
  • It is worth noting the convenience of having support from the building's team, which can provide students with a sense of home and make settling into the new environment and city more effortless. This personal touch can make a significant difference in students' settling-in experience.


If you maintain an active WeChat Official Account (OA) where you regularly post articles, it's advisable to keep the building description on MP concise, around 200 words. This way, you can share more detailed information about the building in your WeChat articles and provide a link to the MP listing. You can also add a tab on MP that leads to these articles. This approach not only establishes a WeChat ecosystem but also offers diverse content styles to keep your users engaged while they're on the page. 


Example of a building description, about 230 words

Bonhay House 拥有优越的地理位置，距离埃克塞特大学和市中心仅几步之遥。[Location advantage - selling point 1]


你能很快地在Bonhay House安顿下来，公寓特地为学生营造一个良好安静的环境，适合学习和认识新的朋友，让你充分享受大学生活。[Service advantage - selling point 2: Help customers picture their life living here]


我们有一系列的套间(En-suite)供你选择，创造了安全隐私和社交之间的完美平衡；另外还有附带私人厨房和浴室的独立单间(Studio)，给你一个完美的学习和放松的环境。[Room type advantages - selling point 3: Help customers pictures their life living here]


房间配备舒适的床、美观方便的书桌、书架以、衣柜和储物空间，给您带来宾至如归的感觉。[Spacious Rooms - selling point 4]


 



Please contact support@vivacityapp.com if you required further assistance.